About

What began as a simple hobby in 2005 has grown into a passion-driven business serving anglers everywhere. I first started building fishing rods as a way to combine my love for fishing with craftsmanship, never imagining how far it would take me.

As I began competing in fishing tournaments, I saw a need for lures that offered both quality and customization—so I started making my own. In 2010, I expanded into soft plastic lures, and the response from fellow anglers was overwhelming.

By 2014, I had developed 10 unique lure styles, each designed with a specific fishing technique in mind. Today, that collection has grown to 19 distinct styles, available in nearly every color imaginable.

What sets us apart is a dedication to quality, innovation, and the fishing community. Every rod and lure is crafted with the same passion that started this journey years ago, and it’s our mission to help anglers of all levels find success and enjoyment on the water.